Last updated on 8 Dec 2021
A cookie is a very small text file that a Web site saves to your device's hard disk to store information that you provide about yourself or to store your preferences. If you visit the website again, it is recognised as a repeat visit by means of the cookie. The cookie contains merely a unique number and therefore no personal data. The cookie cannot be used to identify you on websites of third parties.
Our third party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's device hard drive, clear gifs are embedded invisibly on Web pages. We do not tie the information gathered by clear gifs to our customers' personally identifiable information.
USE OF PERFORMANCE COOKIES
Compare Your Mortgage uses website performance cookies (via Google Analytics and statcounter.com; to review their Privacy Policies) to analyse traffic information such as the pages you visit, the time you spend on the site. The information collected using these cookies cannot track your browsing activity on other websites.
Compare Your Mortgage also uses tracking pixels to measure visits to the site from one particular source (e.g. a specific banner or email campaign) and the response rates from these sources. These tracking pixels will not collect your browsing history and are used for website and traffic source performance purposes only.
We use these services in order to increase the efficiency of our websites.
USE OF THIRD PARTY COOKIES
Compare Your Mortgage and some of our business partners (e.g., advertisers) place cookies via our site. We have no access to or control over these cookies. These cookies are used to share your audience segments with third parties (advertisers, publishers or social networks) to make adverts more relevant to you. Audience segments are a pool of users that have been grouped together based upon previous web browsing behavior and lifestyle and demographic profiles. By allowing these cookies, you are more likely to get relevant adverts while you visit other sites. Preventing these cookies will not stop adverts but they will be less tailored to your interests. Although these cookies can be used to identify the audience segment you belong to, they will neither contain nor collect any personal identifiable information.
Compare Your Mortgage currently allows the organisations listed below (beside itself) to place targeting cookies:
Please note that if you delete, block or otherwise restrict cookies, or if you use a different device or Internet browser, you may need to renew your opt-out choice. Alternatively, you can also delete these cookies directly within your browser options.
We also drop retargeting cookies. We currently allow:
As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.